Eco-consumers enter the trace age

By Esther Han
Updated April 21 2014 - 11:13am, first published 10:42am
Influence: The wool from these sheep on a New Zealand station can be tracked by the eventual buyer of the product through a "baacode". Photo: Supplied
Influence: The wool from these sheep on a New Zealand station can be tracked by the eventual buyer of the product through a "baacode". Photo: Supplied
An example of a "baacode" that is sewn onto the garments. Photo: Steven Siewert
An example of a "baacode" that is sewn onto the garments. Photo: Steven Siewert

There's one tag Lucas Meserve will never snip from his outdoor gear. It's light green and has a nine-digit ''baacode''.

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