The McGrath Foundation recently launched Australia’s first online cricket tournament designed to raise money for charity: the McGrath Foundation Digital Cup.
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Set to bring gamification to fundraising on a scale not yet seen in Australia, the McGrath Foundation Digital Cup is a ground-breaking, online cricket tournament that can be played on smartphones, desktops and tablets.
“At the McGrath Foundation we don’t just like cricket, we love it! So, in our 10th anniversary year it’s exciting to be extending our cricket heritage with an awesome, online cricket tournament that anyone can play,” McGrath Foundation co-founder and president, Glenn McGrath, said.
“I’m encouraging everyone to join me in stepping up to the digital crease for a chance to win great prizes, while raising funds for the McGrath Foundation.”
The McGrath Foundation Digital Cup is set to leverage massive growth in handheld devices and the popularity of fun, competitive online games across the nation.
Currently more than 93 per cent of Australian households own at least one device for playing games, eight in 10 parents admit to playing games and women make up almost half (47 per cent) of the population of gamers.
“More people than ever need the support of a breast care nurse so increasingly we are looking for innovative ways to raise vital funds,” McGrath Foundation CEO, Petra Buchanan, said.
“Trialling new innovations like gamification, through the McGrath Foundation Digital Cup, puts the ‘fun’ into fundraising while also allowing us to reach a greater audience as gaming goes mainstream.”
Aussies across the country will have the opportunity to take on their mates and cricket greats, like Glenn McGrath, Michael Bevan, Darren Lehmann and Adam Hollioake amongst others, for the chance to beat them at their own game and win great prizes including exclusive tickets to the ICC Cricket World Cup 2015, LG TVs, travel and BP fuel vouchers.
Everyone taking part in the McGrath Foundation Digital Cup is given a chance to bat, bowl and field their way to victory by signing up as either a ‘coach' or a ‘player’.
Coaches are required to stump up a $30 donation to the McGrath Foundation then invite their mates by email or Facebook to create a team of 11 players. The selected teammates simply donate $10 to play.
All funds raised will go towards placing McGrath Breast Care Nurses in communities right across Australia.
In 2015 the McGrath Foundation has an ambitious target of increasing the number of McGrath Breast Care Nurses to 110 to support 10,000 families through breast cancer.
The McGrath Foundation Digital Cup has been developed by Proactive Games and is available to play through internet browsers on desktops, tablets or smart phones with HTML5 browser capabilities and up to date operating systems; iOS 7 and Internet Explorer version 10 or above.
To sign up visit mfdigitalcup.com.au between January 20 and February 13 for unlimited pre-match practice before the tournament runs from February 14 until February 28.
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