The throng made for bright company dominated by predominately orange and yellow high-vis clad personnel - an appropriate audience for the launch of the new Hilltops brand.

Hilltops Council, a merger of Boorowa, Harden and Young councils, is being spearheaded by the minister-appointed administrator and former Boorowa Mayor Wendy Tuckerman.

Ms Tuckerman opened proceedings at the club’s auditorium welcoming staff to the new council by unveiling the new logo.

She said the design was developed expeditiously in the week immediately following the NSW Government’s proclamation of amalgamation.

“One of the priorities the new council had from day one was the development of a distinctive logo,” she said.

“It is an important element in establishing a unique signature for Hilltops Council’s communications and in forming its own visual identity. 

“Now that we have adopted a design, it is being progressively translated across a wide number of applications from letterheads to signage,” Ms Tuckerman said.

Crafted to reflect the character of the combined region, the new logo aims to be communicative and contemporary within a simplistic style.

The new Hilltops Council brand mark has been created capturing the primary aspects of the region’s landscape – green shoots, golden harvests, blue horizons with cherry-red type. 

It is also a reminder of the beautiful environment emblematic in native creatures such as the superb parrot. 

The design also elicits a sense of elevation and aspiration - the three-tops bonding designed to evoke a sense of unity and strength.

The brand mark is accompanied with a new corporate theme summarizing the many positive community benefits of amalgamation – Stronger Together, Better Together.

“This theme characterizes the essence of the merger for our combined community and will be carried in all communications during the establishment phase of the new council,”  Ms Tuckerman said.