Workshops will offer operators the opportunity to learn the must-know tips and insights to deliver great visitor experiences; learn about targeting international visitors and how to be export ready and the importance of digital marketing channels.

Member for Cootamundra, Katrina Hodgkinson, said the 2016 workshops delivered by the State’s tourism and major events agency Destination NSW are aimed at providing tourism operators across Regional NSW with product development advice and industry resources to help grow tourism across the State.

“The Industry Development Workshop represents a wonderful opportunity for our tourism industry to learn about working with the media and tailoring your message as well as delivering quality food and drink experiences,” Katrina said.

“The Export Ready 101 Workshop is an opportunity to learn what it means to be export ready and how tourism experiences can be bought and sold through inbound sales and distribution channels,” Katrina said.

“The Digital Webinar Series are an opportunity for our tourism industry to make the most of online platforms and boost their business.

“The NSW government announced that NSW continues to attract more international visitors than any other state in Australia, with 3.6 million overseas visitors spending nearly $9 billion each year.

“Our region has so much to offer and we must ensure that our local tourism operators provide the very best products and experiences to visitors to maintain a competitive edge.” 

Katrina said that after the success of the NSW First programs in previous years, more workshops have been offered this year.

“Destination NSW will deliver 30 workshops in 21 locations around NSW in addition to six new Digital Webinars for those who wish to participate online,” Katrina added.

For more information and to register, go to: www.destinationnsw.com.au/workshops.