Spike Jonze's Kenzo ad may be the best perfume commercial ever made

Updated September 1 2016 - 2:08am, first published 1:32am
The Kenzo perfume ad directed by Spike Jonze and featuring Margaret Qualley.
The Kenzo perfume ad directed by Spike Jonze and featuring Margaret Qualley.

If you have ever despaired of modern perfume ads, ever rolled your eyes at yet another famous actor or model swooning erotically over a small glass bottle of smelly liquid, or uttering inanities no human should ever be forced to say publicly in relation to a scent, then Kenzo's new fragrance commercial is for you.

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