The hotel heiress and occasional DJ and singer, 36, whose life seems to be like one long Burning Man, ensured she abided by rule number one of the dusty festival at Black Rock City, Nevada - constantly reminding everyone that you're at Burning Man.

Taking to her Instagram with 7.4 million followers, she documented her trip with numerous posts of her ensemble changes, complete with Mad Max-style headgear, braids, goggles, nipple coverings and a gold skirt.

"Love my life," the millionaire boasted.

While Hilton was having the time of her life, KIIS 1065 shock jock Kyle Sandilands was at the other end of the spectrum.

The 46-year-old was snapped in his rental, surrounded by heartburn relief medication Antacid, pain relief tablets, and Vitamin A supplements.

He attended the desert festival famous for sex, drugs, furry bicycles, spandex, "radical self-expression," and tents with girlfriend Imogen Anthony, 26, who like Hilton was "OD-ing on pictures".

"I'll be posting a fair bit over the next little while ... so bare with my spam - not that I really give a f--- because WE ARE HAVING THE BEST TIME EVER," she wrote.

After getting knocked back for the Victoria's Secret show again this year, Melbourne model Shanina Shaik and her fiance DJ Ruckus got in some festival action ahead of their upcoming wedding.

"I had the best time creating beautiful memories with my love, family and new friends," Shaik wrote.

The pair are set to say "I do" "soon" in a "beautiful beachside" ceremony.

Over 70,000 people attended the festival in the temporary desert city based on a barter economy where clothing is optional and there's a ban on glitter, so as to "leave no trace" behind.

Main attractions include the orgy dome, slutty mini golf, Bad Idea Bar, Bill Murray Happy Hour, the Drama Dump and Wedding Chapel and watching the 40-foot "man" sculpture go up in flames on the Saturday night.

This year Aaron Joel Mitchell, 41, died when he ran into the giant, wooden effigy.

Authorities estimated about 50,000 people were present when the festival's crew of firefighters pulled Mitchell out of the blaze.