Opinion

Prince Andrew: how the royal family brand will weather the scandal

By Pauline Maclaran
Updated January 24 2022 - 8:17pm, first published 6:25pm
A portrait of Prince Andrew outside The Duke of York pub in London on January 16. Picture: Getty Images

Prince Andrew's life in the public eye has long been rife with scandal, escalating with the sexual assault case against him heading to trial in the US. To be sure, the developments and details will likely cause emotional pain to Andrew's family and his accuser, but the current scandal also risks badly tainting public perception of the royal brand.

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